Hi, I'm Fred.  Welcome to Pixelcandy


A little about Fred McCoy
BookDesign is not about following trends.

Hi, I’m Fred - a New Jersey native and enthusiast.  I'm a professional designer with well over 3 years of experience in the field working for a variety of firms, businesses and collectives. As a designer I've found that education outside of the design curriculum is just as important as the education within.  My studies have given me a wide range of experience involving world issues, politics, sociology and business; these studies further enhance the design research that takes place before creating anything for a client.  I enjoy the simple things – Transformers, hackysack, cruising down the highway, and the occasional jog when I can get over my loathing of joggers.

Let me grow your brand loyalty
Research, Prototype, Implement, Observe, Repeat.

Through research, implementation, and observation I’ll help grow your brand through practiced methodology.  Growing your brand can be anything from designing your company’s logo, creating its corporate print collateral, or optimizing your website for search engine optimization and internet marketing.